<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=942849559175295&amp;ev=PageView&amp;noscript=1">

Unlocking Access
Through Your Brand

Make Your App Discoverable

Your app is featured in mCent, Jana's proprietary Android app. Millions of users in emerging markets use mCent to discover, download, and try out apps.


About mCent

mCent is an Android app that enables users to download and try apps for free, without incurring the cost of mobile data

Over 30 million app users

mCent users are located in Asia, Latin America, and Africa

Make Your App Affordable

Through partnerships with 311 mobile operators, we remove the cost of data for people in emerging markets to install and try apps.


Growth

Growth

Make your app free to download
Gain millions of users

Trial

Trial

Make your app free to try
Increase retention by 90%

Loyalty

Loyalty NEW!

Make your app free to use
Inspire 10x more usage

Real Results

Click on the icons below to learn how Jana helps brands achieve their goals in emerging markets


Chat

Chat

KakaoTalk grows Indonesian footprint

Client need

New users to expand presence in Indonesia

Jana solution

Growth: Promoted KakaoTalk to millions of mCent users in Indonesia

Jana results

6x market share

Increased KakaoTalk’s market share in the mCent community in Indonesia by 6x

Top 50

Boosted Google Play Store ranking 10 spots in three days to improve visibility in the market

Scale

Jumpstarted KakaoTalk’s entry into Indonesia with thousands of new users per day

Item Graph

"Jana proves it, because mCent can deliver many new users."

- Anisa Mahardini, Head of Marketing

Game

Game

Machine Zone tripled playing time in Game of War with Jana

Client need

Increase in new user activity

Jana solution

Trial: Leveraged mCent’s ability to deliver in-app events

Jana results

2x events

Doubled the number of users who tried the in-app tutorial compared to other channels

5x progression

Five times more users reached level three than users acquired through other channels

3x in-app activity

Tripled the number of users who played Game of War for 10 minutes or more, outperforming other channels

eCommerce

eCommerce

Jana drives 3x ROI for eCommerce app

Client need

New, transacting customers

Jana solution

Growth and Trial: Promoted the eCommerce app among mCent users, optimizing their campaign to drive new, transacting users

Jana results

Transactions

Connected the eCommerce app with transacting users at 3x ROI

Scale

Provided over 1,300,000 new users in two quarters

13% improvement in user retention

Within the first week, retention rate proved 13% higher than other marketing channels, increasing users who kept the app installed

Social Media

Social

Usage of social media app triples

Client need

Consistent, regular usage for its social media app

Jana solution

Incrementally retargeted users with free data to convert more users into loyal users

Jana results

More usage over time

Users continued activity throughout month, consuming 3x more data than they initially received free

Increasing returns

Loyal users tripled usage in first three weeks, developing habits as they better understood the value of the app

10x monthly usage

Loyal users used 10x more data than organic users

News

News

Users acquired for a News app consume 2x more content

Client need

Habitual readership to increase the value of their users

Jana solution

Loyalty: Encouraged regular readership by providing free data each day for mCent users

Jana results

Habitual users

mCent members were 1.3x more likely to be active than organic readers

25% higher frequency

After 30 days, 25% more users returned to the app than users from other channels

2x app usage

Adopters of the News app used twice as much data in-app as provided—double the the content consumption of an organic user

Interested in getting these results for your app?

Advertise with us