INDONESIA'S UNIQUE CHALLENGE FOR
JANA'S WHITE PAPER EXPLORING THE THREE FEATURES OF THE SMARTPHONE MARKETPLACE IN INDONESIA THAT APP DEVELOPERS SHOULD CONSIDER
Indonesia is the the third largest smartphone market in the world. The number of smartphone users in Indonesia is on the rise—from 52 million users by the end of 2015 to 103 million in 2018. While this increase in smartphone adoption is exciting for manufacturers, mobile operators, and app developers alike, the country’s mobile landscape is unlike many others in emerging markets. The same tactics that worked for developers in India may not work when expanding to Indonesia.
In our white paper “Indonesia’s unique challenge for app developers,” we explore the three features of the smartphone marketplace in Indonesia that app developers should consider when expanding to the country.