INDIA: A GROWTH OPPORTUNITY FOR
JANA'S WHITE PAPER OUTLINING THE BEST PRACTICES FOR APP DEVELOPERS LOOKING TO EXPAND INTO INDIA
By 2017, India will be the second-largest smartphone market behind the United States. With 65% of total Internet traffic driven by mobile, India is truly mobile-first. As more users come online, thanks to smartphones, the first apps they discover and try will be the apps that capture their loyalty.
But like many emerging markets, India has its own unique characteristics. Tactics that lead to success in other markets may not apply in India.
In our white paper, “India: A growth opportunity for app developers,” we present an overview of the mobile audience in India, their app habits, and offer some best practices for app developers who are considering expansion into India.