Smartphone adoption around the world has changed the way we all access the Internet, but none have been impacted more than those in emerging markets.
By 2020, emerging markets will have over 2.5 billion smartphone users, and the demand for Internet access will increase nearly 10X. The future of mobile revenue growth won't come from the United States, it will come from emerging markets—and app developers should take notice.
In our white paper, “Decoding emerging markets: The app marketer's guide for unlocking global growth,” we present the usage and revenue potential in these markets in relation to App Annie’s App Market Maturity Model. We also present unique local user behaviors, specific tactics app developers should follow when adjusting their app marketing goals, and examples of how innovative tech companies have done just that, successfully.