Why do these
markets matter?

By 2020, consumption in emerging
market countries will double.

  • $12
  • $26
2010
  • $24
  • $31
2020
  • EMERGING
    MARKETS
  • DEVELOPED
    MARKETS

Global Consumption ($ Trillions)

Increased access to education influences
GDP growth.

  • working class with
    college education
    by 2030 China/India

The opportunity
is unmatched.

By 2020, there will be 5.5 billion
consumers in emerging markets.

  • 5.5b
  • Consumers
  • 330b
  • Advertising Spend
  • 24t
  • Annual Consumption

The market profile

App Usage

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  • MESSAGING/
    SOCIAL APPS

Indian users prefer
UC Browser.
This light-weight browser app can filter up to 80% of mobile traffic, which is important for the data-conscious users in India.

Top 10 List

  1. Whatsapp Chat

  2. YouTube Media & Video

  3. Google Tools

  4. Gmail Chat

  5. SHAREit Tools

  6. UC Browser Communication

  7. Google Maps Travel & Local

  8. MX Player Media & Video

  9. Facebook Social

  10. Facebook Messenger Chat

India is the only country with two video apps in the top 10.

YouTube’s lite version, YouTube Go, will help keep YouTube as one of India’s top five apps, with 1.5x more daily active users than the next top-used video app, MX Player.

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Smartphone
Trends

App Usage

Advertising

Here is an intro sentence about this section. Let’s talk about India’s advertising trends! Four or five lines maximum please, and thank you. Lorem ipsum dolorem yada yada yada.

Almost two-thirds of smartphone users in India and Indonesia use ad blocking browsers.

Ad Spending Growth

Ad Spending Growth

In 2016, 26% of total digital ad spending will be allocated to mobile. By 2017, this will rise to 35%. By 2020, mobile ad spend will make up 50% of all digital ad spending.

Increase in mobile ad spend by 2018

By 2018, mobile advertising spend in India is expected to increase by 445%, while digital ad spend will increase by only 89%. Overall, the mobile advertising market will surpass $1B by 2018.

Mobile video ads have grown by 80% in India.

In a 2014 study of users in India, Southeast Asia, Middle East, and Africa, 67% of people prefer their mobile device as their primary video platform.

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TOP NEWS

Advertising

TOP NEWS

Here is an intro sentence about this section. Let’s talk about India’s advertising trends! Four or five lines maximum please, and thank you. Lorem ipsum dolorem yada yada yada.

Almost two-thirds of smartphone users in India and Indonesia use ad blocking browsers.

Ad Spending Growth

Top News

App Usage

The table below lists the top 10 used apps in India, as measured by the average number of daily active users (DAU). DAU signifies users’ evaluation of the app, or habitual, consistent usage. We can learn a lot about the habits of smartphone users in India based on this list.

  • MESSAGING/
    SOCIAL APPS

In India, 50% of the top 10 used apps are either social or messaging apps. WhatsApp rises above all messaging apps in India—it has 1.5x more DAU than the next messaging app listed, Gmail.

Top 10 List

  1. WhatsApp Chat

  2. YouTube Media & Video

  3. Google Tools

  4. Gmail Chat

  5. SHAREit Tools

  6. UC Browser Communication

  7. Google Maps Travel & Local

  8. MX Player Media & Video

  9. Facebook Social

  10. Facebook Messenger Chat

India is the only country with two video apps in the top 10.

YouTube’s lite version, YouTube Go, will help keep YouTube as one of India’s top five apps, with 1.5x more daily active users than the next top-used video app, MX Player.

NEXT UP

Smartphone
Trends

App Usage

Advertising

Around the world, advertising dollars are shifting away from traditional platforms—television and print—to digital mediums. That’s especially true in emerging market countries, like India, where smartphone adoption is driving mobile advertising growth.

Almost two-thirds of smartphone users in India and Indonesia use ad blocking browsers.

Ad Spending Growth

Social advertising is catching up to traditional ad revenue sources. Ad spend on social media will represent 20% of all internet advertising spend globally in 2019 and will take over newspapers by 2020. In India, social advertising is going mobile, outpacing desktop social advertising spend almost five to one by 2020.

Increase in mobile ad spend by 2018

By 2018, mobile ad spend in India is expected to increase by 445% and by 89% in digital ad spend. Overall, the mobile advertising market in India will surpass $1B by 2018.

Mobile video ads have grown by 80% in India.

Video is also becoming increasingly prevalent in emerging markets. In a 2014 study of users in India, Southeast Asia, Middle East, and Africa, 67% of people prefer their mobile device as their primary video platform.

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Top News

Advertising

TOP NEWS

Here’s the latest news on economic, mobile, and advertising trends in India from a few of our favorite, trusted sources.

More Android Apps Are Downloaded in India Than Anywhere Else in the World


Quartz


Indians have become the top Android app users in the world. In 2016, Indians downloaded 6.2 billion apps through Google Play, up from 3.6 billion in 2015.

Here's What India's Cashless, Cardless Future Might Look Like


Business Insider


The evolution of payments in India is continuously moving toward a digital-first, mobile ecosystem. The increased pressure from India's recent demonetization is encouraging eCommerce companies to introduce or improve their digital payment methods in order to appeal to users' needs.

Reliance Jio's Big Giveaway Gamble Reshapes India's Mobile World


Financial Times


In September 2016, Reliance Industries introduced its own telecom service, Reliance Jio. The free service is drawing attention from both users and operators alike. While operator competition in India is at an all-time high, Jio is creating a desire for more mobile data, which could increase revenue for the entire industry.

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Brazil’s App Usage

Top News

App Usage

The table below lists the top 10 used apps in Brazil, as measured by the average number of daily active users (DAU). DAU signifies users’ evaluation of the app, or habitual, consistent usage. We can learn a lot about the habits of smartphone users in Brazil based on this list.

Facebook and Google-owned apps represent nine out of the top 10 used apps in Brazil.


The only exception is YouTube. Facebook is the most used app in the list when it comes to average MB consumed per day per DAU.

Top 10 List

  1. YouTube Media & Video

  2. WhatsApp Chat

  3. Google Tools

  4. Facebook Social

  5. Facebook Messenger Chat

  6. Chrome Communication

  7. Google Maps Travel & Local

  8. HangoutsChat

  9. Gmail Chat

  10. Google+ Social


The second most-used app in the list of the top ten by DAU, WhatsApp, is also the second most used app when measured by average MB consumed per day per DAU. Yet, Facebook has 8x the usage of WhatsApp, despite WhatsApp having 1.3x more DAU than Facebook.

NEXT UP

Smartphone
Trends

App Usage

Advertising

Around the world, advertising dollars are shifting away from traditional platforms—television and print—to digital mediums. That’s especially true in emerging market countries, like Brazil, where smartphone adoption is driving mobile advertising growth.

Programmatic advertising spend will triple in Brazil, from $239M in 2015 to $897M in 2019.

Almost Half of Brazilians Don't Interact with Ads

According to research from the Mobile Marketing Association, one-third of Brazilian mobile users never pay attention to ads and two-thirds sometimes pay attention. It is no surprise that 48% of the people surveyed view skippable, pre-roll video ads positively. Users want more control over advertising content on their devices and what they choose to pay attention to. Brazilian Millennials are negatively impacted by ads—50% say that they never interact with advertising on their mobile devices. 29% of the Boomer generation responded that they never click ads on their mobile devices.

Between 2015 and 2018, digital advertising spend is expected to increase by only 49%.

Mobile Ad Spend Outpacing Digital

By 2018, mobile advertising spend is expected to reach $2.6M, a 387% increase from 2015.

By 2019, $5.8B will be spent on digital advertising. $3.8B of that will be spent specifically on mobile advertising.

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Top News

Advertising

TOP NEWS

Here’s the latest news on economic, mobile, and advertising trends in Brazil from a few of our favorite, trusted sources.

Mobile Data Traffic to See Five-Fold Increase in Brazil


ZDNet


Smartphone adoption, increased video usage, and faster 4G networks in Brazil will drive mobile data traffic to increase by 5x in the next five years.

Economists Turn Bullish on Brazil 2017 Growth as Interest Rates Fall


Reuters


Brazil economists have revised their 2017 GDP forecast for the country. It seems like growth may be coming to the Brazilian economy after years of decline.

Internet Users in Brazil Purchase a Range of Products Digitally


eMarketer


Over 50% of internet users in Brazil age 16 and up made an onine purchase—from beauty products to clothes and books. The most popular item purchased online was household appliances, with 60% of respondents making an appliance purchase online.

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Indonesia’s App Usage

Top News

App Usage

The table below lists the top 10 used apps in Indonesia, as measured by the average number of daily active users (DAU). DAU signifies users’ evaluation of the app, or habitual, consistent usage. We can learn a lot about the habits of smartphone users in Indonesia based on this list.

BlackBerry’s global market share has plunged to 0.0%, yet the Android app version of BlackBerry Messenger (BBM) remains popular in Indonesia. In September 2016, BBM was installed on 58% of smartphones in Indonesia—a 287% increase from September 2015.

Not only does BBM have more DAU than WhatsApp, those users are much more engaged. BBM users consume 23x more MB per user than users of WhatsApp.

Top 10 List

  1. YouTube Media & Video

  2. Google Tools

  3. BBM Chat

  4. Google Maps Travel & Local

  5. WhatsApp Chat

  6. LINE Chat

  7. Gmail Chat

  8. Instagram Social

  9. Facebook Social

  10. Chrome Communication

92% of smartphone users in Indonesia use social apps like Facebook daily,

with 98% of these social users communicating via messaging apps daily. 

NEXT UP

Smartphone
Trends

App Usage

Advertising

Around the world, advertising dollars are shifting away from traditional platforms—television and print—to digital mediums. That’s especially true in emerging market countries, like Indonesia, where smartphone adoption is driving mobile advertising growth.

Almost two-thirds of smartphone users in India and Indonesia use ad blocking browsers.

Smartphone Usage and Influencer Marketing Campaigns

The future of digital and mobile advertising is looking bright in Indonesia. By 2018, mobile advertising will grow by 1,053% and digital will grow by 323%. One advertising channel that is looking particularly promising is influencer marketing. Nearly two-thirds of internet users in Indonesia use Facebook to follow influencers. Behind Facebook, 52% use other social networks and 47% use YouTube to keep up with what influencers are doing. These influencers are ultimately driving revenue. According to a survey of internet users in Indonesia, 71% purchased a product after watching an influencer ad. The key to successful influencer campaigns is to find an influencer whose tastes and ideas match with the target audience.

Indonesia will be the fastest-growing overall media market in Southeast Asia in 2017 at 8.4% growth. 

Increase in mobile ad spend by 2018

While TV remains the dominant media category, digital advertising will increase 25% in 2017. 

In 2016, 28M monthly active users of ad blocking browsers came from Indonesia, making it the number three country for ad blocking browsers. Ad blocking poses a threat for advertisers interested in reaching smartphone users across the country.

NEXT UP

Top News

Advertising

TOP NEWS

Here’s the latest news on economic, mobile, and advertising trends in Indonesia from a few of our favorite, trusted sources.

Mobile Marketing in Indonesia: Fantastic Results and Where to Find Them


Vserv


Want to get your ads noticed by Indonesian users? Consider advertising on news sites.

Indonesia Is an Investment Opportunity Like China Was in 2008


VentureBeat


Southeast Asia's fourth-largest economy offers similar economic opportunity as China did nine years ago. Here's why Indonesia should be on your radar.

Indonesia: The New Frontier for Mobile Marketing


Think With Google


Google provides three key insights on how brands can reach the expanding digital audience in Indonesia.

NEXT UP

Mexico’s App Usage

Top News

App Usage

The table below lists the top 10 used apps in Mexico, as measured by the average number of daily active users (DAU). DAU signifies users’ evaluation of the app, or habitual, consistent usage. We can learn a lot about the habits of smartphone users in Mexico based on this list.

  • MESSAGING/
    SOCIAL APPS

Messaging or social apps represent 60% of the top 10 used apps in Mexico. Facebook and Google-owned apps almost sweep the top 10 completely, with the exception of YouTube.

Top 10 List

  1. YouTube Media & Video

  2. WhatsApp Chat

  3. Google Tools

  4. Facebook Social

  5. Facebook Messenger Chat

  6. Google Maps Travel & Local

  7. Chrome Communication

  8. HangoutsChat

  9. Gmail Chat

  10. Google+ Social

Mexico and the U.S. Have Similar App Habits

Thanks to geographical proximity and similar mobile behaviors, the top used apps in Mexico are very similar to the favorites among users in the United States, more so than compared to Brazil and the rest of Latin America.

NEXT UP

Smartphone
Trends

App Usage

Advertising

Around the world, advertising dollars are shifting away from traditional platforms—television and print—to digital mediums. That’s especially true in emerging market countries, like Mexico, where smartphone adoption is driving mobile advertising growth.

Social Media Advertising Wins in Mexico

With over 60% of the population under the age of 35, Mexico’s demographics make it a prime population for social media advertising. Three-quarters of internet users access social media on a device at least once per month.

Mexican Consumers Want Relevant, Noninvasive Advertising

According to a study by Accenture, 87% of Mexican consumers are averse to ads because those ads frequently interrupt them while reading text or watching videos online. More than three-quarters of Mexican consumers also believe that these ads are not personalized to their interests. Thanks to these untargeted and invasive ads, consumers are also more willing to pay to remove ads altogether—55% of respondents in Mexico and Latin America plan to purchase solutions that remove ads over the next 12 months. Advertisers should take advantage of Mexican users’ interest in targeted advertising— 60% of Mexican respondents say they are open to it— to avoid being ignored or blocked.

Nine out of 10 ads are shown in apps. The rest appear in mobile browsers.

Increase in mobile ad spend by 2018

By 2018, mobile advertising spend is expected to reach $1.3M, a 237% increase from 2015 to 2018.

Digital video advertisers can reach Mexican viewers on YouTube. With over 4B video views per month, Mexico is the number three country in the world for YouTube video consumption.

NEXT UP

Top News

Advertising

TOP NEWS

Here’s the latest news on economic, mobile, and advertising trends in Mexico from a few of our favorite, trusted sources.

Facebook Tops Millennials' Social Destinations in Mexico


eMarketer


The most popular social media platform in Mexico is Facebook, which is most-frequented by 94% of people ages 18-24 and 25-34. But, what about Instagram? Only 28% of those ages 18-24 responded that it was among their most-frequented.

How Mexico Went From Telecom Laggard to Mobile Trailblazer 


TechCrunch


Mexico's mobile industry has reached the 21st century. How? In the last two decades, Mexico's purchasing power has grown. Millenials have growth to represent over half of the online population. And finally, America Móvil's monopoly on the mobile market has inspired new competition from smaller operators.

Mexico Economy Posts Fastest Quarterly Growth in Two Years


Reuters


Mexico's gross domestic product reached its fastest quartly growth rate since 2014.

NEXT UP

India’s App Usage

Top News
World Map