Indonesia has emerged as Danone’s fifth largest national market in total sales. But due to local and competitive factors,  the opportunity in Indonesia remains largely untapped.

Key Insights

Groupe Danone used Jana Promotions to drive trial of Milkuat and Activia. After the promotion ended, the results were the following:

• Multipack Sales Increased 27 Percent
• Sales of Bundled Purchases Doubled
• 16 Percent of Participants Were Repeat Customers
• 100 percent of the Airtime Coupons Were Redeemed