Chinese electronics company Xiaomi plans to introduce its line of smartphones in several international markets in 2014. Following a successful first step into Singapore earlier in the year, the stage is set for China’s most dynamic homegrown smartphone brand to challenge for market share in India and Southeast Asia. There they will take on several Chinese and local manufacturers, all of whom are seeking to enter a rapidly expanding low-to-mid range market with low-cost, high-quality smartphones.

With a series of major launches on the horizon, Jana surveyed 750 smartphone owners in Xiaomi’s target markets of India, Indonesia, Philippines, and Vietnam to gain more insight into the emerging market brands that are defining the smartphone explosion.


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