Yesterday, we provided some insight into one of the world’s largest smartphone markets, Brazil. Today, we turn our focus to Internet and smartphones in India. Currently the second most populous nation in the world (just behind China), India has surprisingly low smartphone penetration. Current estimates put the number of Internet-enabled smartphones in India at around 24 million, only 2% of the population.
This is not to say Indians are not accessing the internet. In fact, the Telecom Regulatory Authority of India (TRAI) claims that there are 460.8 million web-capable phones currently in use. More conservative estimates put the total number of Indian internet users at about 107 million. With over 50% of all web traffic coming from mobile phones, many Indians are leapfrogging desktop Internet access and going straight to the mobile web.
Given the relatively low smartphone penetration in the country, the majority of Indian mobile web users are going online with basic feature phones. This trend, however, is soon to change. The number of Internet-enabled smartphones is expected to grow more than tenfold in the next four years to 264 million. This would make India one the largest smartphone markets in the world. What’s more, the smartphones will help provide access to hundreds of millions of Indian consumers for the first time.
What excites you most about the growth in Indian internet users? Let us know on Twitter: @Jana
Published on December 18, 2012