Facebook’s bold $19 billion acquisition of WhatsApp may have sent shockwaves through the tech industry, but those with an eye on emerging markets should have recognized the opportunity that messenger apps represent.

While Facebook’s own ‘Messenger’ is a similar product, the popularity of WhatsApp made it not only the world’s biggest messenger app (450 million monthly active users), but also the first to challenge social media as a form of communication in some demographics. WhatsApp had grown into a company that could compete for the multiple millions of emerging markets users that will gain access to the internet over the next decade. As Mark Zuckerburg’s statement read: “WhatsApp is on the path to connect one billion people. The services that reach that milestone are all incredibly valuable.”

To gain more insight into the popularity of messenger apps among people in Asia, Africa, and Latin America, Jana surveyed a panel of mobile internet users in Brazil, India, Indonesia, Kenya, Mexico, Nigeria, Philippines, South Africa, and Vietnam. The results of the survey gave us some insight into the value of WhatsApp and the changing face of communications in much of the world.

WhatsApp Infographic Jana


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