The smartphone explosion is not only facilitating a change in how people communicate, but also in how they consume content. In emerging markets, where low-cost smartphones are the first experience of Internet connectivity for many, mobile devices also serve as home cinemas, gaming devices, and more. With so many roles to play in the everyday life of emerging market consumers, are smartphones considered more desirable or necessary?
Jana surveyed 1,386 smartphone users across nine countries to gain insight into their device preferences and learn more about the content that they consume on their smartphones.
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