Protests in Brazil

Spurred on by a rise in bus fares and the government’s focus on lavish new stadiums over the needs of the poor, thousands of Brazilian citizens have gathered to protest in the country’s largest cities. In São Paulo and Rio de Janeiro, tens of thousands of people assembled outside government buildings. Protesters set fire to the state capitol building in São Paulo and were met by riot police who fired tear gas and rubber bullets to disperse the crowd.

With the Confederations Cup already underway in the country, and the 2014 World cup set kickoff in only one year, the protests come at a high profile moment for Brazil. The new Estadio Nacional de Brasilia was inaugurated just one month ago in the nation’s capitol. The stadium, which seats over 71,000, cost more than $700 million to build and is one of the largest and costliest stadiums ever built in the country. Overall, Brazil is spending $3.3 billion on stadium construction and renovation, and roughly $14 billion total on World Cup projects.

Global Ad Spend Growth Slows

Global ad spend will grow only 2.8% this year, according to market research firm eMarketer, down from 4.4% growth in 2012. Despite slower growth, total spending will reach nearly $517 billion by the end of the year. EMarketer projects that growth will increase to 4.9% next year, thanks in large part to ad spend surrounding the 2014 World Cup in Brazil. In fact, total ad spending in Brazil is expected to increase by 9% this year and as much as 12% next year.

Social Media Users in Emerging Markets

As more people in emerging markets gain access to the Internet, social media use has increased significantly. Both Facebook and Twitter now see the majority of their user growth from developing nations. What’s more, social media users in emerging markets tend to be more active than their counterparts in developed nations. In a recent report, Ipsos asked survey respondents how often they share things online. Countries were then ranked in order by what percentage of respondents said that they share ‘everything’ or ‘most things’ online. Of the top 14 countries, 12 are emerging markets. In India and Indonesia, over 50% of respondents indicate they share ‘everything’ or ‘most things’ online, compared to only 15% in the U.S.

Below, we present data gathered from our mobile research panels in Bangladesh, India, Indonesia, Kenya, Nigeria, Pakistan, The Philippines, South Africa, and Vietnam. As the data shows, Internet users in emerging markets access social media quite frequently:

Smartphone Preference and Spending in Emerging Asia

Last week, we at Jana ran our fifth in a series of weekly surveys of mobile phone users in emerging markets. The theme for last week’s survey was smartphone preference and spending. We surveyed over 2,500 people in Bangladesh, IndiaIndonesiaThe Philippines, and Vietnam. We invite you to take a look at the results of the survey below and to share your thoughts with us on Twitter: @Jana

You can see the results from our previous surveys on mobile phone usage in Asiasocial media usage in AsiaeCommerce in Asia, email, search, and communication in Asia, and mobile web on our blog. The theme for this week’s upcoming survey will be social media. If you have any questions about social media that you would like to ask to our emerging market research panels, please let us know and we will include them in the survey.

 

Email your question ideas to ethan [at] jana [dot] com or reach out to us on Twitter: @Jana

 

Published June 13, 2013

EBay Invests $50 million in Indian ECommerce Website Snapdeal

Earlier this week, eBay announced that it is leading a $50 million investment in the Indian eCommerce website Snapdeal. The deal includes a multi-year commercial partnership, a significant equity stake for eBay, and access to Snapdeal’s 20 million registered users and large distribution network. Last year, Snapdeal boasted sales of about $100 million. The company expects this figure to rise to $400 million this year. According to the Internet & Mobile Association of India, the Indian eCommerce market market is expected to grow from $1.2 billion in 2012 to $1.8 billion in 2013, a 50% increase. As Internet use in the country continues to accelerate, so too will the growth of an already large online shopping market.

Why Mobile Web Is Not Just for Smartphones

There is a common misconception that only smartphone users can access the Internet from their mobile phones. However, in emerging markets across the world, hundreds of millions of people are accessing the web from basic feature phones. These feature phone users are surfing the web, downloading music, checking their Facebook and Twitter profiles, and even downloading apps, all on their basic mobile phones.

The objective of this infographic is to highlight the vast number of consumers in emerging markets who have access to the Internet through their mobile phones. While less than a decade ago, web access was limited only to those with access to an Internet cafe or a costly PC, today, mobile web is rapidly approaching ubiquity.

Take a look at the two-part infographic below and let us know what you think on Twitter: @Jana

 

Email your question ideas to ethan [at] jana [dot] com or reach out to us on Twitter: @Jana

 

Published June 5, 2013

Global Internet Trends

Yesterday, Mary Meeker released her annual presentation on global Internet trends. The report highlights some intriguing figures on Internet user growth, social media and mobile trends, and the increasing significance of emerging markets in global technology. Meeker begins her presentation with a breakdown of global Internet user growth. Of the top 15 countries ranked by number of new Internet users over the last four years, 14 are emerging markets. The U.S., at number 10, is the only developed nation on the list. China alone added more new Internet users, 264 million from 2008-2012, than there are existing users in the U.S. today. Emerging market consumers are quickly becoming the majority of people on the web.

Email, Search, and Communication in Emerging Asia

Last week, we at Jana ran our fourth in a series of weekly surveys of mobile phone users in emerging markets. The theme for last week’s survey was email, search, and communication in emerging markets. We surveyed over 3,000 people in Bangladesh, IndiaIndonesia, PakistanThe Philippines, and Vietnam. We invite you to take a look at the results of the survey below and to share your thoughts with us on Twitter: @Jana

You can see the results from our previous surveys on mobile phone usage in Asiasocial media usage in Asia, and eCommerce in Asia on our blog. The theme for this week’s upcoming survey will be mobile web. If you have any questions about mobile web that you would like to ask to our emerging market research panels, please let us know and we will include them in the survey.

 

 

Email your question ideas to ethan [at] jana [dot] com or reach out to us on Twitter: @Jana

 

Published May 29, 2013

Emerging Market Advertising Spending Set to Drive Global Growth

According to a recent report published by S&P Capital IQ Equity Research, global advertising spend is expected accelerate over the next few months, driven in large part by emerging markets. Over the next 10 to 15 years, emerging markets are estimated to add $200 billion of advertising spending to the global market. A significant portion of this growth will come from the three of the developing worlds larger markets: Brazil, Russia, and China. Over the next three years, these three countries will account for 29% of global advertising growth.

eCommerce in Asia

Last week, we at Jana ran our third in a series of weekly surveys of mobile phone users in emerging markets. The theme for last week’s survey was eCommerce in emerging markets. We surveyed over 3,000 people in Bangladesh, IndiaIndonesia, Pakistan, The Philippines, and Vietnam. We invite you to take a look at the results of the survey below and to share your thoughts with us on Twitter: @Jana

 

You can see the results from our previous surveys on mobile phone usage in Asia and social media usage in Asia on our blog. The theme for this week’s upcoming survey will be Internet usage. If you have any questions about Internet usage that you would like to ask to our emerging market research panels, please let us know and we will include them in the survey.

 

Email your question ideas to ethan [at] jana [dot] com or reach out to us on Twitter: @Jana

 

Published May 21, 2013