Smartphone adoption will increase by 66% in India by 2018.
In the United States? 20%.
Jana works with advertisers to develop strategic mobile advertising campaigns to engage consumers in these rising markets. We connect brands, agencies, and app developers to our proprietary audience through mCent and mCent Browser. Both mCent products serve as a gateway to mobile content by leveraging advertising to offset user data costs, while ensuring reliable mobile user acquisition, brand awareness, and measureable performance.
Through native advertising options, your brand’s messaging will follow the natural user flow. From interstitials to sponsored video, your brand is featured as a part of the Browser experience. In doing so, your brand will see a positive lift in brand perception, brand recall, favorability, and intent in emerging markets.
By advertising your app within mCent, users will download your app, engage with your content, and recognize your brand. Campaigns are based on an advertiser’s objectives—growth, retention, or engagement. Through Jana’s targeting capabilities, mCent provides advertisers the opportunity to obtain new, engaged users in some of the fastest-growing emerging market countries.