Jana is a mobile technology platform that connects emerging market consumers with global brands using mobile airtime. With Jana Marketplace, the advertising arm of Jana’s mobile platform, individuals in emerging markets build relationships directly with brands through the company’s mutual data exchange. This exchange takes place on the company’s opt-in consumer facing platform, mCent.
Through its integrations with 237 mobile operators, Jana can redirect a share of the hundreds of billions of dollars spent on traditional advertising into the pockets of emerging market consumers. In return, brands can build a direct relationship with their next billion customers via mobile.
Jana has raised $25MM and its Board includes Maurice Lévy (Publicis Groupe), Jon Miller (AOL / News Corp), and Esther Dyson (WPP). Global brands using Jana include: Microsoft, Google, Unilever, P&G, Johnson & Johnson, Nestlé, Danone, and General Mills. For more information, visit: jana.com